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Espresso Essentialon the BRW Fast Franchises listfor the 4TH consecutive year!

Australia’s Most Respected Business Magazine, BRW has Announced the 2012 Fastest Growing Franchises and Espresso Essential ranks for the 4th straight year!

Mike and Gayle Koolen, Founders of Espresso Essential, are delighted to announce BRW has for four consecutive years acknowledged them as being amongst the Fastest Growing Franchises in the country.

Espresso Essential was Awarded with two (2) achievements;
Number 36 position for the ‘Fastest Growing Franchises by Revenue’ , and
Number 37 position for the ‘Fastest Growing Franchises by Outlets’

Espresso Essential is part of the Essential Brands Group which also boasts Essential Slush Co. as one of the established and most successful Slush/Granita brands in Australasia. Combined, they serve over 10,000 businesses across Australia.

“This achievement make 5 years of continual BRW awards with Espresso Essential first being awarded in the BRW Fast 100 in 2008 and then being awarded in each BRW Fast Franchises list since” Mike Koolen explained. “ This comes at a great time for us as this month we have also celebrated our 10 year celebration”. In February of 2002, Mike and Gayle Koolen imported the first of the Italian coffee machines to start the business and has built from strength to strength over the years.

“As part of our celebrations this month we held our Annual Conference in Queenstown in New Zealand and really celebrated the strength of our network and the strength of our business which has continued to be a success story during times that most businesses are finding tough. You can’t fail if you have the right people working with you and we have the very best throughout our Franchise network and head office team”.

Espresso Essential now has a growing international presence and is the largest supplier to the non-traditional coffee market in Australia and New Zealand. Espresso Essential coffee machines produced over 22 million cups of café quality espresso coffee and over 5 million cups of premium hot chocolate in the last year.

Follow coffee’s progress from rare indulgence to everyday elixir.

Legend has it that an Ethiopian goat herder named Kaldi noticed his flock acting strangely after eating some berries from a local bush. He then tasted the berries and noticed how energised he became, he shared his discovery with other monks and soon the beverage as we know it today became a standard drink for the region. The first written records of coffee date back to the 12th century, prior to that, it is also thought that when Ethiopia occupied Yemen for 50 years in the 6th century, they also brought some seedlings with them for cultivation.

Initially, coffee was brewed in its raw green state and used as a medicinal and spiritual drink, it was called Qahwa the Arab word for wine because it was first made with honey and water and the whole cherry intact. By the end of the 15th century Moslem pilgrims introduced coffee throughout the Islamic world. The world's first café, Kiva Han, opened in Constantinople at the end of the 15th century. In 1536 the Ottoman Turks occupied Yemen and began exporting coffee throughout its empire. Its popularity was due to the fact that alcohol was forbidden and the energising properties were helpful to those that became tired when praying. Legend also has it that it was a crime to export the plant from the Moslem nations.

This all changed when an adventurous pilgrim named Baba Budan smuggled some seeds out of Arabia into the hills of Mysore India where they flourished. The Dutch, who dominated the worlds shipping trade at the time, came across the coffee and decided to bring it into its fold but needed a means of production so they planted some seeds in their colony in Java at the end of the 17th century. From here on the race was on by the world's powers to satisfy the new demand and begin cultivating this highly sought after commodity. From Java the plant went on to Sumatra, Timor, Bali Ceylon and other islands in the Dutch East Indies.

In 1714 the mayor of Amsterdam presented Louis X1V with a gift of a coffee tree for the Jardin des Plantes in Paris. Gabriel Mathieu de Clieu a naval officer on leave from Martinique saw the tree in Paris and asked to take some seeds with him. For some reason permission was denied so he raided the garden one night and smuggled out of Paris some clippings from the coffee plant.

Within 50 years it is said that 19 million trees were growing on Martinique and it was also from this stock that had contributed to the rapid spread of coffee throughout the Caribbean, South and Central America. In a different yet related incident under the cover of darkness, Francisco de Mello Palheta smuggled some coffee seeds from French Guiana, and in 1727 the coffee industry was born in Brazil. By the beginning of the 19th century due to the huge production in Brazil as well as the ability to transport large quantities, coffee moves from being an indulgence to an everyday beverage.

It is our mission to make the Espresso Essential website the most informative helpful site in the Australian coffee machine industry, and to give you a superior coffee-related experience. Our commitment is to strive to provide not only great information, but also superb customer service along with outstanding technical support and advice - for nothing.

We also offer little extras you're going to be hard pressed to find anywhere else like our best price guarantee and extended warranty terms.

It's our goal to keep you happy and caffeinated - whether you're just surfing around or bringing our products into your home or business.

The range of Espresso Essential fully automatic coffee machines deliver an intelligent operating system that ensures the perfect cup of espresso, cappuccino, latte, mochaccino and chocolate drinks (to name a few) time after time, and all at the touch of a button.

Simple, fast efficient...

The Grinder
Every blend of coffee consists of different beans and roast processes. The Espresso Essential grinder adjustment sets both grind size and dosage between 6 and 11 grams to suit your individual palate requirements. For instance, if the coffee grounds are too coarse the water will run through them too quickly making the coffee thin and weak. Alternatively, if the coffee grounds are too fine the coffee pours slowly and may become bitter. Our beans are specifically selected to suit this process.

Fresh Water for a Perfect Espresso
Next to the Espresso Essential coffee beans, water is the most important ingredient in a good cup of coffee. All Espresso Essential equipment comes fitted with a built in Omni Pure filter for taste and odour reduction with scale inhibitor.

The Espresso Essential Secret to Making Good Coffee
The heart and soul of every fully automatic Espresso Essential coffee machine is the brewing unit. A Worldwide Patent covers this unique and very clever device, with it's own heated infusion chamber.

Pre-Brewing for Perfect Espresso
The Espresso Essential pre-brewing system ensures all the aromas and flavours from the coffee bean will end up in your cup. Before the actual brewing process begins the ground coffee is moistened with hot water, which penetrates the coffee. The brewer then forces out all the flavours and aromas from the coffee.

Brewing Time and Temperature
Espresso Essential machines are designed to deliver the perfect espresso at 80 degrees celsius and in 15 to 25 seconds. Common brewing processes can overheat the coffee and extract the espresso over too long a period, which leaves a burnt and bitter aftertaste. Espresso Essential equipment and products are designed to work together to create the perfect cup of coffee and chocolate drinks.

I am happy to recommend the Espresso Essential Automatic Coffee Machines and Real Fruit Slush machine. I have both in my Dance Studio, and have found them to be very beneficial to my business and my customers. The Hot Chocolate component of the coffee machine is the most popular, especially in winter, as parents tend to buy them for the kids for the car ride home. Slushies are popular throughout the year, which was my only concern, as the kids are hot after class whatever the weather!

For some time after opening my Subway business I realized that a far greater profit could be made if we offered our customers coffee and other hot beverages with their meal. My biggest problem was finding a machine that would fulfill this role. It took me well over one year to finally settle on a machine that I thought could produce not only a very good cup of coffee, but was quick and reliable. I purchased my machine from Espresso Essential and now 2 years on I can honestly say that it has been one of my best and most profitable investments.
It has certainly increased my customer spending, especially during the winter months. The machine is easily cleaned and can be stocked by all staff, and best of all it only takes a push of a button to make coffee and an assortment of other hot drinks! This is certainly an advantage to us, especially during our busy lunch and dinner periods.

The staff at Espresso Essential have been wonderful. The service is impeccable and they are simply a phone call away if the machine needs servicing or stocking. Well done to all and keep up the good work.

Everyone loves the coffee and slush! These machines are two of the best investments we’ve ever made. We are open limited hours, and still sell plenty of coffee – even in summer! Espresso Essential works around my operating hours, and provide fantastic ongoing support. Kids buy as much slush as their parents will let them, and the hot chocolate is to die for!

I am happy to recommend the Espresso Essential Automatic Coffee Machines. We have had one in our Roadhouse now for approximately 6 months and have found it to be very beneficial for several reasons;

• Frees up staff time – Staff do not have to serve or assist people to get ‘real’ coffee to takeaway.
• The machine is very low maintenance – Daily clean and top up and one weekly thorough clean.
• Product delivery and response to orders is quick from the suppliers.
• The Product is of high quality and quickly builds its own “fan club” of users.
• The small amount of maintenance we have needed on the machine has been done quickly and professionally.

Feel free to contact me for any further recommendation.

Espresso Essential /Essential Slush Co is about real people who provide really high quality products for really reasonable prices, really efficiently with really friendly, helpful service. It’s the REAL DEAL!

Both machines are easy to use and clean. Both machines are profitable. The rent-to-own/lease option is fully tax deductible, and suited us best. Through the tokens, we can reward our customers and staff with convenient, great tasting coffee, hot chocolate and slushies. From our first call out with your mobile tasting van, through the sign up process to the delivery and installation we could not fault your outstanding customer service.

We would have no hesitation in highly recommending your product to all businesses who really want to make a difference to their customers.